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Social sector communication in India :

Jethwaney, Jaishri N.,

Social sector communication in India : concepts, practices, and case studies / Jaishri Jethwaney. - xvi, 268 pages ; 23 cm

Includes bibliographical references and index.

PrefaceOverview of Social Sector in IndiaSocial MarketingCorporate Social ResponsibilityAdvocacy, Communication, and Social MobilizationGrassroots CommunicationPlanning and Executing Social Communication Campaigns: Case StudiesHands-on Skills in Writing and Social Media UseIndex

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills

ISBN: 9789351508144 (hardback)

LCCN: 2015041355

Subjects--Topical Terms:
Communication in community development--India.
Communication in social action--India.
Community development--India.
Social action--India.
Social planning--India.
Social service--India.

Dewey Class. No.: 306.0954

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