Advertising : (Record no. 7292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077cam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8433 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127185926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161104s2017 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016038612 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190625887 (cloth : alk. paper) |
| International Standard Book Number | 9780190625894 (pbk. : alk. paper) |
| Canceled/invalid ISBN | 9780190625900 (pdf) |
| Canceled/invalid ISBN | 9780190625917 (ebook) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Einstein, Mara, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | what everyone needs to know / |
| Statement of responsibility, etc. | Mara Einstein. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 229 pages ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age. |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Social aspects. |
| Topical term or geographic name entry element | Advertising. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 17/08/2023 | 12870 | 659.1 EIN | 30012388 | 17/08/2023 | 27/11/2018 | Main |