Gupta C.B. <br/><br/>
Marketing Management  

 - 7th ed. 
 - New Delhi :  Sultan Chand & Sons Educational Publishers,  2002 
 -  21.6 Cm. 
<br/><br/><label>ISBN: </label>9788180543081 
<br/><br/><label>Dewey Class. No.: </label>658.8