TY - BOOK AU - O'Sullivan,Arthur AU - Perez,Stephen J. AU - Sheffrin,Steven M. TI - Survey of economics: principles, applications, and tools PY - 2008/// CY - Upper Saddle River, NJ PB - Pearson Prentice Hall KW - Economics N1 - Includes bibliographical references and index; Introduction: what is economics? -- The key principles of economics -- Demand, supply, and market equilibrium -- Elasticity: a measure of responsiveness -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry, monopolistic competition, and oligopoly -- Market failure: imperfect information, external benefits, and external cost -- The labor market, income, and poverty -- Measuring a nation's production and income -- Unemployment and inflation -- Why do economies grow? -- Aggregate demand and aggregate supply -- Fiscal policy -- Money and the banking system -- Monetary policy -- International trade and finance ER -