Pillai, R.S.N. <br/><br/>
Modern marketing:   Principles and practices /    
R.S.N. Pillai, Bagavathi 
 - 4th revised and enlarged ed. 
 - New Delhi :  S. Chand & Company,  2011. 
 - xii, 592 p. 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--