Modern marketing Principles and practices Pillai, R.S.N. creator text New Delhi S. Chand & Company 2011 4th revised and enlarged ed. monographic
xii, 592 p. R.S.N. Pillai, Bagavathi Marketing </titleInfo> <name type="personal"> <namePart>Bagavathi </namePart> <namePart type="termsOfAddress"/> <namePart type="date"/> <role> <roleTerm type="text"/> </role> </name> </relatedItem> <identifier type="isbn">8121916976</identifier> <recordInfo> <recordChangeDate encoding="iso8601">20181127160903.0</recordChangeDate> <recordIdentifier>216</recordIdentifier> </recordInfo> </mods>