Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 5th ed. 
 - New Delhi :  Prentice Hall,  1997 
 - xix, 828 p. :  ill. ;  25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>LCCN: </label>88015137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.<br/>Export marketing--Management.