TY  - BOOK
AU  - Keegan,Warren J.
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 8120309596
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and indexes
ER  -