TY  - BOOK
AU  - Curran,Joseph R.
AU  - McCarthy,Daniel J.
AU  - Minichiello,Robert J.
TI  - Business policy and strategy: concepts and readings 
T2  - Irwin series in management and the behavioral sciences
SN  - 0256016801
PY  - 1996///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -