Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora and John L. Graham. 
 - 13th ed. 
 - New York :  McGraw-Hill,  2007. 
 - xxxii, 720 p . :  ill. ;  27 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 716-722. 
<br/><br/><label>ISBN: </label>9780071105941 
<br/><br/><label>LCCN: </label>78061188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.