TY  - BOOK
AU  - Cateora,Philip R.
AU  - John L.Graham
TI  - International marketing
SN  - 9780071105941
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes indexes; Bibliography: p. 716-722
ER  -