Balachandran, S. <br/><br/>
Services marketing /     
S. Balachandran. 
 - 
 - Mumbai :  Shroff publishers,  2011. 
 - viii, 432 p. 
<br/><br/>  
<br/><br/><label>ISBN: </label>9789350233580 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service.--<br/>Professions --Marketing.--<br/>Service industries --Marketing.--