Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. 
 - Delhi :  Pearson Education,  2012. 
 - xx, 683 p. :  ill., map ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136107214 9780136107217 
<br/><br/><label>LCCN: </label>2009039795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Marketing.<br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.