00776cam a2200241 4500 3425 20181127171201.0 090928s2011 mauab b 001 0 eng 2009039795 0136107214 9780136107217 Lovelock, Christopher H. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. 7th ed. Delhi : Pearson Education, 2012. xx, 683 p. : ill., map ; 29 cm. Includes bibliographical references and indexes. Customer services Marketing. Marketing Management. Professions Marketing. Service industries Marketing. Wirtz, Jochen. 2774 2774 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 5909 0 658.8 LOV 30000127 2018-11-27 00:00:00 1 2018-11-27 MAIN 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 5956 1 658.8 LOV 30006036 2020-11-21 00:00:00 2020-07-29 2 2018-11-27 MAIN