TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0136107214
PY  - 2012///
CY  - Delhi
PB  - Pearson Education
KW  - Customer services
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
N1  - Includes bibliographical references and indexes
ER  -