Schiffman, Leon G. <br/><br/>
Consumer behavior /     
Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar and Joseph Wisenblit. 
 - 10th ed. 
 - Chennai :  Pearson,  2011. 
 - xix, 486 p. ; 27 cm. 
<br/><br/>  
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.--<br/>Consumers --Attitudes.--