Zeithaml, Valarie A. <br/><br/>
Services marketing / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit. 
 - New Delhi :  Tata Mcgraw Hill Education Private Limited,  2012. 
 - xxvii, 763 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>LCCN: </label>95044395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Marketing.<br/>Service industries--Marketing.