Wells, William D. <br/><br/>
Advertising :  Principles and practice /   
William D. Wells, John Burnett, Sandra Moriarty. 
 - 7th ed. 
 - New Delhi :  Pearson Prentice Hall,  2011. 
 - xxxi, 592 p. ; 28 cm. 
<br/><br/>  
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.--