Baines, Paul,  1973- <br/><br/>
Marketing / 
Paul Baines, Chris Fill, and Kelly Page. 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2011. 
 - xxxiii, 756 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0199290431 9780199579617 
<br/><br/><label>LCCN: </label>2011414585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.