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    <subfield code="a">CONTENTS:Introduction to personal selling -- Personal  selling-approaches and strategies -- Personal selling  process -- Sales force management -- Sales Organization - - Sales territories -- Salespeople and Sales Managers- Profiles, Roles, and Responsibilities -- Sales Force  Recruitment -- Sales force selection -- Sales training --  Sales force motivation -- Directing the sales force --  Sales force compensation -- Sales force performance --  Sales budgeting and forecasting -- Sales and cost  analysis -- Sales strategy -- Modern selling approaches.</subfield>
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