achieving superior differentiation, speed to market, and increased profitability George, Michael L. creator Watson-Hemphill, Kimberly. Works, James. text New York London McGraw-Hill c2005 monographic xvi, 335 p. : ill., map ; 23 cm. "Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation." "You'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach."--BOOK JACKET. CONTENTS: An Executive's Guide to Fast Innovation -- Using Fast Innovation to Drive Organic Growth -- Innovation's Contribution to Organic Growth and Value Creation -- The Challenges of Sustained Growth -- The Fast Innovation Value Proposition -- The Three Innovation Imperatives: Differentiated, Fast, Disruptive -- Differentiation -- Fast Time-to-Market -- Disruption -- The Power of Disruptive Innovation -- The Most Important Disruptive Innovation of the 20th Century -- Joining the Winning 10%: Being disruptive (even if based on sustaining innovations) -- Spotlight on Customers and Differentiation -- Understanding the Heart of the Customer -- Develop strong links to both the core and fringes of your market -- Use ethnography to understand customer needs better than anyone else -- What's Really Different? -- A Look Ahead -- How to Become Fast -- Attacking the biggest drivers of innovation lead time -- The Law of Lead Time -- The Astounding Impact of Variation -- The Sources of Project Delays -- Meeting Project Schedules Despite Task-Time Variation -- Rapid Cycles of Learning Creates Differentiation -- Ethnography -- Rapid Prototyping -- The Innovation Blitz -- Flexible Performance Target Design -- The Value of Thinking in Three Dimensions -- New Product/Service Innovation -- Market Definition Innovation -- Process/Business Model Innovation -- The Strong Advantage of Multidimensional Innovation -- Open Innovation: Applying the Intellect of the Planet -- A Quick Look at the Closed Innovation Model -- Open Innovation Model. Michael L. George, James Works, Kimberly Watson-Hemphill. Includes bibliographical references and index. Corporations Growth New products Success in business Technological innovations 658.5/75 0071457895 9780071457897 2008357230 6760