Moon, Nick,  1954- <br/><br/>
Opinion polls :  history, theory and practice / 
Nick Moon 
 - xiv, 223 pages ;  24 cm 
 - Political analyses .
<br/><br/>The early history -- Polling methodology : the theory -- Methodology in practice : sampling -- Methodology in practice : interviewing -- Recent history, 1970-1992 -- What went wrong in 1992? -- Exit polling : a special case -- Private polling -- A time of flux : 1997 and beyond.       
<br/><br/><label>ISBN: </label>0719042232 0719042240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion polls