history, theory and practice Moon, Nick 1954- creator text enk 1999 monographic eng

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xiv, 223 pages ; 24 cm The early history -- Polling methodology : the theory -- Methodology in practice : sampling -- Methodology in practice : interviewing -- Recent history, 1970-1992 -- What went wrong in 1992? -- Exit polling : a special case -- Private polling -- A time of flux : 1997 and beyond. Nick Moon Public opinion polls 0719042232 0719042240 990510 20181127182400.0 6849