TY  - BOOK
AU  - Moon,Nick
TI  - Opinion polls: history, theory and practice 
SN  - 0719042232
PY  - 1999///
CY  - Manchester
PB  - Manchester University Press
KW  - Public opinion polls
N1  - The early history -- Polling methodology : the theory -- Methodology in practice : sampling -- Methodology in practice : interviewing -- Recent history, 1970-1992 -- What went wrong in 1992? -- Exit polling : a special case -- Private polling -- A time of flux : 1997 and beyond
ER  -