Newsom, Doug <br/><br/>
This is PR :  the realities of public relations / 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg 
 - 7th ed 
 - Belmont, CA :  Wadsworth,  c2000 
 - xvii, 553 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/>PR Roles and Responsibilities.2. PR's Origins and  Evolution.3. Research: Planning, Processes and  Techniques.4. Publics and Public Opinion.5. Theoretical  Underpinnings for PR.6. PR Ethics and Responsibilities.7.  PR and the Law.8. Strategic Management in PR Practice.9.  Communication Channels and Media.10. Tactics and  Techniques: Details That Make PR Strategy Work.11.  Campaigns.12. Crisis and Credibility.       
<br/><br/><label>ISBN: </label>053455962X (acid-free paper) 
<br/><br/><label>LCCN: </label>99029237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations