00975cam a2200181   45000010005000000100013000050200033000181000017000512450104000682500011001722600037001833000034002205040050002545050423003046500021007277000021007487000024007696868  a99029237  a053455962X (acid-free paper)1 aNewsom, Doug10aThis is PR :bthe realities of public relations /cDoug Newsom, Judy VanSlyke Turk, Dean Kruckeberg  a7th ed  aBelmont, CA :bWadsworth,cc2000  axvii, 553 p. :bill. ;c24 cm  aIncludes bibliographical references and index  aPR Roles and Responsibilities.2. PR's Origins and  Evolution.3. Research: Planning, Processes and  Techniques.4. Publics and Public Opinion.5. Theoretical  Underpinnings for PR.6. PR Ethics and Responsibilities.7.  PR and the Law.8. Strategic Management in PR Practice.9.  Communication Channels and Media.10. Tactics and  Techniques: Details That Make PR Strategy Work.11.  Campaigns.12. Crisis and Credibility.grt 0aPublic relations1 aKruckeberg, Dean1 aVanSlyke Turk, Judy