01048cam a2200205 4500 6868 99029237 053455962X (acid-free paper) Newsom, Doug This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg 7th ed Belmont, CA : Wadsworth, c2000 xvii, 553 p. : ill. ; 24 cm Includes bibliographical references and index PR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility. Public relations Kruckeberg, Dean VanSlyke Turk, Judy 5807 5807 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2018-11-27 10684 0 659.2 NEW 30010576 2018-11-27 00:00:00 2018-11-27 MAIN