the realities of public relations Newsom, Doug creator Kruckeberg, Dean VanSlyke Turk, Judy text Belmont, CA Wadsworth c2000 7th ed monographic xvii, 553 p. : ill. ; 24 cm PR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility. Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg Includes bibliographical references and index Public relations 053455962X (acid-free paper) 99029237 6868