TY  - BOOK
AU  - Newsom,Doug
AU  - Kruckeberg,Dean
AU  - VanSlyke Turk,Judy
TI  - This is PR: the realities of public relations 
SN  - 053455962X (acid-free paper)
PY  - 2000///
CY  - Belmont, CA
PB  - Wadsworth
KW  - Public relations
N1  - Includes bibliographical references and index; PR Roles and Responsibilities.2. PR's Origins and  Evolution.3. Research: Planning, Processes and  Techniques.4. Publics and Public Opinion.5. Theoretical  Underpinnings for PR.6. PR Ethics and Responsibilities.7.  PR and the Law.8. Strategic Management in PR Practice.9.  Communication Channels and Media.10. Tactics and  Techniques: Details That Make PR Strategy Work.11.  Campaigns.12. Crisis and Credibility
ER  -