Lembo, Ron. creator text Cambridge Cambridge University Press 2000 monographic xiii, 254 p. ; 24 cm. Introduction; Part I. Conceptions of Television Use: 1. Social theory; 2. Social science; 3. Cultural studies; Part II. Reconceptualising Television Use: 4. Sociality and the problem of the subject; 5. Components of a viewing culture; Part III. Documenting the Viewing Culture: 6. Methodology and the turn to television; 7. The practice of viewing; 8. A typology of use; Conclusion: the politics of television reconsidered. Ron Lembo. Includes bibliographical references and index. Television broadcasting Social aspects United States Television viewers United States 302.23450973 0521584655 (cased) : 0521585775 (pbk.) : 9900056422