Potter, W. James. <br/><br/>
Media literacy / 
W. James Potter. 
 - Thousand Oaks :  Sage Publications,  c1998. 
 - xxxi, 406 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? --  Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. 
<br/><br/><label>ISBN: </label>0761909257 (cloth : acid-free paper) 0761909265 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>97033726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23