Newsom, Doug. <br/><br/>
Public relations writing :  form and style / 
Doug Newsom, Bob Carrell. 
 - 6th ed. 
 - Belmont, Calif. :  Wadsworth,  c2001. 
 - xviii, 494 p. :  ill. ;  23 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>CONTENTS: Part one: PR writing: role and responibilty   Public relations and the writer -- Ethical and legal   responsibilities of the PR writer -- Persuasion --   Research for the public relations writer -- Part two:   Writing principles -- Writing to clarify and simplify the   complex: style and content -- Crammer, spelling and   punctuation -- Part three: Writing for select audiences -  - Memos, email, letters, reports and proposals --   Backgrounders and position papers -- Part four: Writing   for mass media audiences -- News releases for print media   -- News for broadcasting -- Features for print and   broadcasting -- Message design concepts -- Writing   advertising copy -- writing for web sites -- Part five:   writing for a media mix -- Campaign writing and media   kits -- Speeches and other presentations -- Newsletters -  - Brochures -- Magazines and annual reports --  Crisis   communication -- Appendix A -- Appendix B -- Appendix C -  - Index.       
<br/><br/><label>ISBN: </label>0534556396 
<br/><br/><label>LCCN: </label>00028318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing.<br/>Public relations--Authorship.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2