TY  - BOOK
AU  - Newsom,Doug
AU  - Carrell,Bob
TI  - Public relations writing: form and style 
SN  - 0534556396
U1  - 659.2 21
PY  - 2001///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Business writing
KW  - Public relations
KW  - Authorship
N1  - Includes bibliographical references and index; CONTENTS: Part one: PR writing: role and responibilty   Public relations and the writer -- Ethical and legal   responsibilities of the PR writer -- Persuasion --   Research for the public relations writer -- Part two:   Writing principles -- Writing to clarify and simplify the   complex: style and content -- Crammer, spelling and   punctuation -- Part three: Writing for select audiences -  - Memos, email, letters, reports and proposals --   Backgrounders and position papers -- Part four: Writing   for mass media audiences -- News releases for print media   -- News for broadcasting -- Features for print and   broadcasting -- Message design concepts -- Writing   advertising copy -- writing for web sites -- Part five:   writing for a media mix -- Campaign writing and media   kits -- Speeches and other presentations -- Newsletters -  - Brochures -- Magazines and annual reports --  Crisis   communication -- Appendix A -- Appendix B -- Appendix C -  - Index
ER  -