02576cam a2200253 4500 7049 20181127182817.0 040816s2005 caua b 001 0 eng 1412905516 (pbk.) 659.2 22 Treadwell, D. F. (Donald Francis) Public relations writing : principles in practice / Donald Treadwell, Jill B. Treadwell. 2nd ed. Thousand Oaks, Calif. : SAGE Publications, c2005. xxvi, 517 p. : ill. ; 26 cm. Includes bibliographical references and index. Preface -- Chapter 1. Theoretical Influences on Public Relations Writing -- Chapter 2: Sending the Message: Writing for Style, Flow, and Credibility -- Chapter 3: Ethical Influences on Public Relations Writing -- Chapter 4: Cultural Influences on Public Relations Writing -- Chapter 5: Research Influences on Public Relations Writing -- Chapter 6: Legal Influences on Public Relations Writing -- Chapter 7: Design Influences on Public Relations Writing -- Chapter 8: From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios -- Chapter 9: Out of Your Control...or is it?: Newswriting for the Press -- Chapter 10: Under Your Control: Features and Newsletters -- Chapter 11: Let's Hear It: Writing for Broadcast, Scripts, and Speeches -- Chapter 12: When the News Isn't Good: Crisis Messages -- Chapter 13: The Multipurpose Medium: Writing for the Web -- Chapter 14: Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs -- Chapter 15: Persuasion for Individual Action: Direct Mail, Brochures, and Proposals -- Chapter 16: High-Profile Projects: Annual Reports, Events, and Exhibitions -- Appendix A: The Value of Editing -- Appendix B: Public Relations Society of America (PRSA) Code of Ethics -- Appendix C: Research Methods for Public Relations Writing -- Appendix D: Production Issues -- Appendix E: Grammar and Style -- Glossary -- Index -- About the Authors Guides students from the basic foundations of public relations writing-research, planning, organizational culture, law, and design-through the production of actual, effective public relations materials. This title focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Business writing. Public relations Authorship. Public relations. Treadwell, Jill B. 5984 5984 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 10889 0 659.2 TRE 30010812 2018-11-27 00:00:00 2018-11-27 MAIN