TY  - BOOK
AU  - Treadwell,D.F.
AU  - Treadwell,Jill B.
TI  - Public relations writing: principles in practice 
SN  - 1412905516 (pbk.)
U1  - 659.2 22
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Business writing
KW  - Public relations
KW  - Authorship
N1  - Includes bibliographical references and index; Preface -- Chapter 1. Theoretical Influences on Public  Relations Writing -- Chapter 2: Sending the Message:  Writing for Style, Flow, and Credibility -- Chapter 3:  Ethical Influences on Public Relations Writing -- Chapter  4: Cultural Influences on Public Relations Writing --  Chapter 5: Research Influences on Public Relations  Writing -- Chapter 6: Legal Influences on Public  Relations Writing -- Chapter 7: Design Influences on  Public Relations Writing -- Chapter 8: From Principles to  Planning to Practice: Business Writing, Fact Sheets, and  Bios -- Chapter 9: Out of Your Control...or is it?:  Newswriting for the Press -- Chapter 10: Under Your  Control: Features and Newsletters -- Chapter 11: Let's  Hear It: Writing for Broadcast, Scripts, and Speeches --  Chapter 12: When the News Isn't Good: Crisis Messages --  Chapter 13: The Multipurpose Medium: Writing for the Web  -- Chapter 14: Persuasion for Mass Action: Advocacy  Campaigns, Op-Eds, and PSAs -- Chapter 15: Persuasion for  Individual Action: Direct Mail, Brochures, and Proposals  -- Chapter 16: High-Profile Projects: Annual Reports,  Events, and Exhibitions -- Appendix A: The Value of  Editing -- Appendix B: Public Relations Society of  America (PRSA) Code of Ethics -- Appendix C: Research  Methods for Public Relations Writing -- Appendix D:  Production Issues -- Appendix E: Grammar and Style --  Glossary -- Index -- About the Authors
N2  - Guides students from the basic foundations of public  relations writing-research, planning, organizational  culture, law, and design-through the production of actual,  effective public relations materials. This title focuses on  identifying and writing public relations messages and  examines how public relations messages differ from other  messages
ER  -