Donsbach, Wolfgang       <br/><br/>
Handbook of public opinion research / 
edited by Wolfgang Donsbach, Michael W. Traugott. 
 - Thousand Oaks, CA :  SAGE,  2008. 
 - xx, 618 p. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>I: History, philosophy of public opinion and public  opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public  opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application.       
<br/><br/> An indispensable resource for both practitioners and  students alike, the handbook brings together a review of  what public opinion is, what role it has in a society, how  it changes and by what it is affected, how it can be  measured and what impact it has. 
<br/><br/><label>ISBN: </label>9781412911771 (hardcover) 
<br/><br/><label>LCCN: </label>2007928091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion polls.<br/>Public opinion.
<br/><br/><label>Dewey Class. No.: </label>303.3/8