01497cam a2200229   4500001000500000005001700005008003900022010001700061020003000078082001600108100003900124245009300163260003800256300002500294504004100319505054200360520026300902650002601165650002001191700003101211700002501242709720181127182908.0070501s2007    cau      b    000 0 eng  a  2007928091  a9781412911771 (hardcover)00a303.3/8222  aDonsbach, Wolfgangbcdeeditorq00aHandbook of public opinion research /cedited by Wolfgang Donsbach, Michael W. Traugott.  aThousand Oaks, CA :bSAGE,c2008.  axx, 618 p. ;c25 cm.  aIncludes bibliographical references.  aI: History, philosophy of public opinion and public  opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public  opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application.grt  aAn indispensable resource for both practitioners and  students alike, the handbook brings together a review of  what public opinion is, what role it has in a society, how  it changes and by what it is affected, how it can be  measured and what impact it has. 0aPublic opinion polls. 0aPublic opinion.1 aDonsbach, Wolfgang,d1949-1 aTraugott, Michael W.