01570cam a2200253 4500 7097 20181127182908.0 070501s2007 cau b 000 0 eng 2007928091 9781412911771 (hardcover) 303.3/8 22 Donsbach, Wolfgang editor Handbook of public opinion research / edited by Wolfgang Donsbach, Michael W. Traugott. Thousand Oaks, CA : SAGE, 2008. xx, 618 p. ; 25 cm. Includes bibliographical references. I: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application. An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has. Public opinion polls. Public opinion. Donsbach, Wolfgang, 1949- Traugott, Michael W. 6024 6024 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2022-01-12 10924 0 303.3 DON 30010819 2022-01-12 00:00:00 2018-11-27 MAIN