Donsbach, Wolfgang creator editor Donsbach, Wolfgang 1949- Traugott, Michael W. text bibliography cau Thousand Oaks, CA SAGE 2008 2007 monographic eng

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xx, 618 p. ; 25 cm. An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has. I: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application. edited by Wolfgang Donsbach, Michael W. Traugott. Includes bibliographical references. Public opinion polls Public opinion 303.3/8 9781412911771 (hardcover) 2007928091 070501 20181127182908.0 7097