TY  - BOOK
AU  - Donsbach, Wolfgang
AU  - Donsbach,Wolfgang
AU  - Traugott,Michael W.
TI  - Handbook of public opinion research
SN  - 9781412911771 (hardcover)
U1  - 303.3/8 22
PY  - 2008///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Public opinion polls
KW  - Public opinion
N1  - Includes bibliographical references; I: History, philosophy of public opinion and public  opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public  opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application
N2  - An indispensable resource for both practitioners and  students alike, the handbook brings together a review of  what public opinion is, what role it has in a society, how  it changes and by what it is affected, how it can be  measured and what impact it has
ER  -