01253cam a2200253 4500 7198 20181127183129.0 041007s2005 mau b 001 0 eng 2004023600 1591391237 (hardcover : alk. paper) 658.4/012 22 McGrath, Rita Gunther. MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. Market busters 40 strategic moves that drive exceptional business growth Boston : Harvard Business School Press, c2005. viii, 264 p. ; 25 cm. Includes bibliographical references (p. 237-244) and index. MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. Customer relations Management Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. MacMillan, Ian C., 1940- 6124 6124 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 11056 1 1 658.4 MAC 30011029 2019-11-20 00:00:00 2019-10-17 2018-11-27 MAIN