40 strategic moves that drive exceptional business growth McGrath, Rita Gunther. creator MacMillan, Ian C. 1940- text bibliography mau Boston Harvard Business School Press c2005 2005 monographic eng

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viii, 264 p. ; 25 cm. MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. Rita Gunther McGrath, Ian C. MacMillan. Includes bibliographical references (p. 237-244) and index. Customer relations Management Handbooks, manuals, etc Strategic planning Handbooks, manuals, etc 658.4/012 1591391237 (hardcover : alk. paper) 2004023600 041007 20181127183129.0 7198