TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - MarketBusters: 40 strategic moves that drive exceptional business growth 
SN  - 1591391237 (hardcover : alk. paper)
U1  - 658.4/012 22
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Customer relations
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Strategic planning
N1  - Includes bibliographical references (p. 237-244) and index; MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy
ER  -