01681cam a2200253 4500 7212 20181127183145.0 050316s2006 njua b 001 0 eng 2005045936 0131542745 658.4/012 22 Barney, Jay B. Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. xvi, 368 p. : col. ill. ; 26 cm. Includes bibliographical references and index. Brief Contents Part 1: THE TOOLS of STRATEGIC ANALYSIS CHAPTER 1: What Is Strategy and the Strategic Management Process? 2 CHAPTER 2: Evaluating a Firm's External Environment 28 CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows User End-of-Part 1 Cases PC 1-1 Part 2: BUSINESS-LEVEL STRATEGIES CHAPTER 4: Cost Leadership 102 CHAPTER 5: Product Differentiation 130 End-of-Part 2 Cases PC 2-1 Part 3: CORPORATE STRATEGIES CHAPTER 6: Vertical Integration 162 CHAPTER 7: Corporate Diversification 188 CHAPTER 8: Organizing to Implement Corporate Diversification 220 CHAPTER 9: Strategic Alliances 248 CHAPTER 10: Mergers and Acquisitions 276 CHAPTER 11: International Strategies 306 End-of-Part 3 Cases PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Company Index 355 Name Index 359 Subject Index Business planning. Competition. Industrial management. Strategic planning. Hesterly, William S. 6137 6137 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2021-03-01 11067 6 6 658.4 BAR 30010987 2022-09-05 00:00:00 2022-08-05 2018-11-27 MAIN