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    <subfield code="a">Baldoni, John</subfield>
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    <subfield code="a">Great communication secrets of great leaders /</subfield>
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    <subfield code="a">Part I. Developing the leadership message : What is  leadership communications? : Winston Churchill: The lion  who roared for his people -- Who are you ... and why are you talking to me? : Rudy  Giuliani: leading with hope -- Developing the leadership message : Katherine Graham:  leading from within -- Leadership communications planning : Shelly Lazarus: a  brand of leadership -- Leading with e-communications : Peter Drucker: management  unbound -- Structuring the stand-up leadership presentation: Colin  Powell: the centered vision -- Part II. Delivering the leadership message : Assessing  your audience : Bill Veeck: master promoter -- Delivering the message : Jack Welch: the strategic  communicator -- Part III. Sustaining the leadership meesage : Connecting  with people beyond words : Mother Theresa: a life of  healing ; George C. Marshall: fhe great mobilizer -- Coaching: one-to-one leadership communication : Vince  Lombardi: the teacher as coach ; Harvey Penick: Lessons  from a pro -- Making certain the message sticks : Rosabeth Moss Kanter:  Doyenne of change -- Leader as storyteller : Oprah Winfrey: Life as a story -- Appendix : Putting it all togetther ; Summary notes ;  Action steps ; Leadership communications action planner.</subfield>
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    <subfield code="a">A groundbreaking guide to mastering the most important  leadership skills. Great Communication Secrets of Great  Leaders gives anyone from managers to executives an  unparalleled opportunity to do just that. John Baldoni  explores the communication styles of many of the world's  most influential leaders and extracts powerful lessons  that leaders of all stripes can use to improve their  communication skills and overall leadership  effectiveness. Drawing upon his years of experience as a  top leadership consultant, visionary and coach, Baldoni.  Reveals the communications secrets of Jack Welch, Rudy  Giuliani, Colin Powell, Peter Drucker, Winston Churchill,  Steve Jobs, Katharine Graham, and many other influential  leaders. Distills the proven communication techniques of  today's greatest leaders into core strategies and step- by-step solutions. Develops guidelines for making the  most of computer-aided presentations, videoconferencing,  and other new technologies.</subfield>
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    <subfield code="a">Communication in management</subfield>
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