01629pam a2200253 4500 7215 20181127183148.0 070105s2007 enka b 001 0 eng 0333992962 (hbk.) 0333992970 (pbk.) 9780333992968 (hbk.) 9780333992975 (pbk.) 658.4012 22 Cashian, Paul. Economics, strategy and the firm / Paul Cashian. Basingstoke ; New York : Palgrave Macmillan, 2007. xi, 341 p. : ill. ; 25 cm. Includes bibliographical references (p. [336]-338) and index. CONTENTS: Economics, Strategy and the Firm -- The Economist's Firm -- Extensions of the Economist's Model of the Firm -- Costs, Revenues and Profit -- Transaction Costs -- Management Costs -- Resource Based Theory of the Firm -- Game Theory and the Behavior of Firms -- Firms and Competitive Behavior -- Firms and Cooperative Behavior -- Environmental Analysis -- The Economist's Perspective -- Environmental Analysis -- The Strategist's Perspective -- Competition Policy -- Competition Policy in Action. Draws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfill their corporate goals. This book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behavior of organizations. It is suitable for intermediate undergraduates. Business planning. Strategic planning. 6140 6140 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2021-10-22 11079 1 658.4 CAS 30010942 2021-11-08 00:00:00 2021-10-22 2018-11-27 MAIN