Cashian, Paul. creator text bibliography enk Basingstoke New York Palgrave Macmillan 2007 monographic eng

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xi, 341 p. : ill. ; 25 cm. Draws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfill their corporate goals. This book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behavior of organizations. It is suitable for intermediate undergraduates. CONTENTS: Economics, Strategy and the Firm -- The Economist's Firm -- Extensions of the Economist's Model of the Firm -- Costs, Revenues and Profit -- Transaction Costs -- Management Costs -- Resource Based Theory of the Firm -- Game Theory and the Behavior of Firms -- Firms and Competitive Behavior -- Firms and Cooperative Behavior -- Environmental Analysis -- The Economist's Perspective -- Environmental Analysis -- The Strategist's Perspective -- Competition Policy -- Competition Policy in Action. Paul Cashian. Includes bibliographical references (p. [336]-338) and index. Business planning Strategic planning 658.4012 0333992962 (hbk.) 0333992970 (pbk.) 9780333992968 (hbk.) 9780333992975 (pbk.) 070105 20181127183148.0 7215