TY  - BOOK
AU  - Cashian,Paul
TI  - Economics, strategy and the firm
SN  - 0333992962 (hbk.)
U1  - 658.4012 22
PY  - 2007///
CY  - Basingstoke, New York
PB  - Palgrave Macmillan
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references (p. [336]-338) and index; CONTENTS: Economics, Strategy and the Firm -- The  Economist's Firm -- Extensions of the Economist's Model  of the Firm -- Costs, Revenues and Profit -- Transaction Costs -- Management Costs -- Resource Based  Theory of the Firm -- Game Theory and the Behavior of  Firms -- Firms and Competitive Behavior -- Firms and  Cooperative Behavior -- Environmental Analysis -- The  Economist's Perspective -- Environmental Analysis -- The Strategist's Perspective -- Competition Policy -- Competition Policy in Action
N2  - Draws on the increasing synthesis of ideas from economics  and business strategy to explain how organizations fulfill  their corporate goals. This book provides an analytical  framework showing how tools from economics can be used to  explain, and even predict, the economic behavior of  organizations. It is suitable for intermediate  undergraduates
ER  -