David, Fred R

Strategic management : cases / Fred R. David - 10th ed - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005 - xxx, 432 p. : ill., maps ; 26 cm

Includes bibliographical references

This tenth edition of Strategic Management Cases offers a practitioner-oriented perspective; focuses on skill- building in all major areas of strategy formation, implementation, and evaluation; and contains the most up- to-date compilation of cases available. The 43 featured cases include Verizon, Nextel, American Airlines, E-Bay, Wal-Mart, Target, Mandalay Resort Group, First Reliance Bank, Revlon, and many more companies. For consultants and other strategic planners

0131503472


Strategic planning--Case studies

658.4/012