TY  - BOOK
AU  - David,Fred R
TI  - Strategic management: cases 
SN  - 0131503472
U1  - 658.4/012 22
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references
N2  - This tenth edition of Strategic Management Cases offers a  practitioner-oriented perspective; focuses on skill- building in all major areas of strategy formation,  implementation, and evaluation; and contains the most up- to-date compilation of cases available. The 43 featured  cases include Verizon, Nextel, American Airlines, E-Bay,  Wal-Mart, Target, Mandalay Resort Group, First Reliance  Bank, Revlon, and many more companies. For consultants  and other strategic planners
ER  -